Pink ribbons, they're everywhere: t-shirts, hats, yogurt cups, KFC buckets, car ads, NFL stadiums...the list goes on and on. They make us feel good, as if we're all engaged in a successful battle against breast cancer. But who is really benefiting? After all, more and more women are diagnosed with breast cancer every year. Maybe it's the companies who wrap their products in pink to gain our admiration and money. Then wouldn't it be something if some of the very companies that profit from their pink marketing campaigns have actually contributed to the breast cancer epidemic by selling known carcinogens? Pink Ribbons, Inc. goes inside the story to reveal those who have co-opted what marketing experts have labeled a "dream cause." Pink Ribbons, Inc. shows how the devastating reality of breast cancer has become clouded by a shiny, pink story of success. It's time to face the facts about "pink" product marketing and start saving lives with solid prevention programs, more research into natural therapies and access to solid information on nutrition instead.
PINK RIBBONS INC 98mins